Altered Esthetics is a non-profit art gallery located in the arts district of Minneapolis. Instead of representing a curated style, the gallery operates as an arts advocacy organization seeking to support and expand the vibrant arts community. I served on the board of directors as Design Director. One of the biggest projects I initiated was creating a brand for the gallery. Focusing on the community-oriented values and dedicated support for all artist, it was important for it to be approachable yet vibrant. The end result was well received in the community, and local press substantially upped coverage promoting the gallery.